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Obama is Winning the Online Marketing Race
From a Business Week report: Democrats have been focused on recruiting supporters online while McCain has been spending campaign donors on TV. The difference is striking: Obama now boasts 1.5 million...
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A bit of fun – Social Media Campaigns for Boring Products
Just in case you were convinced that a product has to be cool to succeed in social media, here are a few examples of how social media campaigns can even help boring products or services.
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Upcoming Social Media Training
I’m excited to announce that I will be providing a training about how local non-profits can register on Local Search and use social media to promote their missions and get volunteers. The training is...
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Salvation Army’s Online Marketing Efforts – Innovative, but not strategic
So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA...
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Cool Flash Videos That Explain Social Media
Thought these Flash videos about social media were neat. They cover how HP used bloggers in their marketing plan, how Facebook Connect works, how to use Twitter as a Tool, and how to create your own...
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Award Winning Social Media Strategies
I wanted to share the: 2008 Forrester Groundswell Awards Winners If you’re in social media, need to create a strategy for social media, or just want to wrap your head around what social media is, you...
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Social Networks and Blogging More Popular than Email
For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people...
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Guides to Sharing Content via Social Networks
I’ve been working on putting together a training session for our in house bloggers on how to share their blog posts on various social networking sites as a way to create a process for regularly sharing...
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How to Get Over 1 Million Visitors a Month Presentation
I had a great time speaking yesterday at PRSA’s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO,...
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Levi’s Creates “Friends Store” using Facebook Like
I’m impressed by the turn around with this considering Facebook only announced it’s “like” feature that webmasters can imbed on their sites…what, like a week ago? But here you go. You can shop online...
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